Any marketing campaign that uses electronic devices can be used by marketers to communicate a promotion and measure its impact on the customer journey. In practice, digital marketing usually refers to marketing campaigns that appear on a computer, mobile phone, tablet, or another device.
Not only that, 43% are online more than once a day, and 26% are online “almost always.”
89% of Americans go online at least once a day, and 31% go online almost constantly. As a marketer, it’s important to take advantage of the digital world through online advertising, brand building, delivering a great customer experience, reaching more leads through digital strategies, and more.
Digital marketing uses many of the same tools as inbound marketing – email and online content, just to name a few. Both exist to capture the attention of potential customers and turn them into customers in the buyer’s journey. But these two approaches have different views on the relationship between tools and goals.
What is Digital Marketing?
Digital marketing looks at how personal tools or digital channels convert leads. A brand’s digital marketing strategy can use multiple platforms or focus all efforts on one platform. For example, a company may create content primarily for social media platforms and email marketing campaigns while ignoring other digital marketing opportunities.
First, the goal is considered, then the available tools are considered to determine which tools can effectively reach the target customer, and then at what stage of the sales funnel this should happen. For example, let’s say you want to increase website traffic in order to generate more leads and leads. When developing a content marketing strategy, you can focus on SEO, which will result in more optimized content, including blogs, landing pages, and more.
It’s easy to confuse digital marketing and inbound marketing, and for good reason. Digital marketing uses many of the same tools as inbound marketing – email and online content, just to name a few. Both exist to capture the attention of potential customers and turn them into customers in the buyer’s journey. But these two approaches have different views on the relationship between tools and goals.
Types of Digital Marketing:
There are as many areas of expertise in digital marketing as there are ways to interact using digital media. Here are some key examples of the types of digital marketing strategies.
Social Media Marketing:
Social media marketing means through google brand awareness by engaging people in discussion online. You can use social media marketing to increase sales of your brand, products, services, culture, and more. With billions of people spending theirtime engaging on social media platforms, focusing on social media marketing can be worthwhile.
The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, followed by LinkedIn and YouTube. Ultimately, the social media platforms you use for your business depend on your goals and audience. For example, if you want to find new leads for your fintech startup, it’s a good idea to target your audience on LinkedIn because industry professionals are active on this platform. On the other hand, if you’re a B2C company targeting younger consumers, social media advertising on Instagram might be a better fit for your brand.
Because social media marketing involves active audience engagement, it has become a popular way to gain attention. It is the most popular content medium for B2C digital marketers (96%) and is growing in popularity in the B2B space as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.
Affiliate marketing is a digital marketing strategy that allows someone to earn money by promoting someone else’s business. You can be the originator or you can deal with the originator, but either way the process is the same.
It works on a revenue sharing model. If you’re an affiliate, you’ll earn a commission every time someone buys the item you’re promoting. If you’re a seller, you pay members for every sale they help you make.
Some marketing partners choose to only see a company’s products, perhaps on a blog or other third-party site. Others have relationships with multiple providers.
Whether you’re trying to become a member or looking for a member, the first step is to connect with the other person.
A website is at the heart of any digital marketing campaign. This is a very powerful channel in itself, but it is also an essential tool for running various online marketing campaigns. Websites should present brands, products and services in a clear and easy to remember way.
Pay-per-click (PPC) Advertising:
Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest or Facebook and show their ads to people searching for terms related to a product or service. PPC campaigns can segment users based on their demographics, such as age or gender, or even target their specific interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.
The purpose of content marketing is to attract potential customers through content. Content is usually published on a website and then promoted through social media, email marketing, SEO and even PPC campaigns.
Email marketing is known as the most active digital marketing channel. Many people confuse email marketing with spam, but that is not the purpose of email marketing. This type of marketing allows businesses to connect with potential customers and anyone interested in their brand.
Many digital marketers use all other digital marketing channels to add leads to their email lists and then create email marketing lead acquisition channels to convert those leads into customers.